We took the decision to improve our approach by simplifying our structure and abandoning the use of the CEV Group “branding” which encompassed our different companies.
However, rest assured that all of our other family businesses remain unchanged! We are simply simplifying our identity and our structure.
Originally, the creation of this entity aimed to simplify the structure of our companies and to clarify our mission with our customers. However, after two years, we found that it had rather the opposite effect. The CEV Group was misunderstood, both by our customers and by our internal team. We had difficulty explaining its role clearly and giving it concrete meaning for our clients. Moreover, the implementation of a new brand identity proved to be a complex task, without the expected results. From now on, we are abandoning the CEV Group.
Our main focus is on Protech Construction, which is celebrating its 30th anniversary this year, and Espace Tonik, which has been in operation for 9 years. Both of these businesses continue to grow and prosper over time! We’re going back to basics so people can better understand our business and we feel more comfortable giving presentations!
Farewell, CEV Group, and rest in peace.
